Adam Lashinsky’s Inside Apple is a compelling nonfiction that explores the extraordinarily unique operational methods of the titular technology company. Through powerful correlations between the strategies of Apple and those of other businesses, the author is successfully able to show readers the unique approach that the company takes to every aspect of their existence, from marketing to employment and even the meticulous design of product packaging. Having read and watched other works about Apple in the past, I found it truly fascinating to see how all the bits and pieces of knowledge that I previously had came together through the facts presented in this work. As a standalone nonfiction, the book is strong as well, allowing readers to explore the intricacies of business methods that work generically, don’t work at all, or work against all odds. I recommend reading this book if you are looking for something different to explore this summer or simply curious about Apple.